Author: Giovanni Gough

The holidays are a great time to offer discounts and promotions to your customer base. Holiday emails are an opportunity to engage them and offer them additional products and services…

Essential Accounting Skills for Entrepreneurs include a thorough understanding of the financial statements of a business. This will help the aspiring entrepreneur evaluate their costs and expenses and come up…

There are several types of meetings. Those centered around the goal of solving a problem involve all participants in the organization, and the leader or facilitator is typically a single…

When it comes to developing an effective marketing strategy, the first thing you need to understand is your target audience. The target audience is your ideal customer. Using a free…

Accounting is the process of recording, analyzing, and interpreting financial information. It helps you meet your legal obligations and make better business decisions. Accounting is an important part of running…

Making sustainability a part of your business model is not easy and requires a lot of commitment. It should be at the core of your company’s mission, not just a…

Brand marketing is about creating a connection between your business and your target audience. In order to create the strongest connection, you need to understand how you want your customers…

In order to be successful in business accounting, it is important to understand how to keep track of money. Your business has many different types of money. You can divide…

If you want to start a business, one of the easiest places in the world is the United States. In fact, the country that is easiest to start a business…

If you’ve got a small business, options for funding business growth can be tricky to find. While you may have some cash on hand, that might not be enough. There…