Category: Marketing

A trade show can help you meet several marketing goals all at once. But it’s important to know how to approach the event strategically. Begin by inviting your customers and…

Customer feedback is a vital part of any business. It reveals your customers’ needs and expectations, which allows you to develop new products or improve existing ones. Gathering customer feedback…

Social media is the place where customers can connect with your business on a personal level. Customers can ask questions, make complaints and provide feedback. Businesses that want to grow…

Customers today expect businesses to deliver tailored experiences. In fact, they are willing to spend 140% more and remain loyal for up to six years with brands who create unique…

Social media advertising can be an incredibly powerful marketing tool for your business. Not only does it reach a wide audience, but it also produces higher conversion rates. This field…

If you’re looking to promote your business, there are a number of ideas you can use to get started. For example, you can create a localized landing page, use influencer…

The holidays are a great time to offer discounts and promotions to your customer base. Holiday emails are an opportunity to engage them and offer them additional products and services…

When it comes to developing an effective marketing strategy, the first thing you need to understand is your target audience. The target audience is your ideal customer. Using a free…

Brand marketing is about creating a connection between your business and your target audience. In order to create the strongest connection, you need to understand how you want your customers…

If you want to succeed with email marketing, you’ll need to segment your audience and send relevant information. You can do this by dividing your email list into buyer journeys…