How to Succeed With Email Marketing
If you want to succeed with email marketing, you’ll need to segment your audience and send relevant information. You can do this by dividing your email list into buyer journeys…
The Importance of Content in Social Media Marketing
The success of your social media marketing program depends on several components, including content. Several pieces of content are essential to SMM, because it is a public forum where competitors…
How to Use Green Marketing to Make Your Company More Environmentally Friendly
The last two decades have seen an increase in pollution of our natural environment, which is why more companies are turning to green marketing to save the world. The overproduction…
The WHY Behind the WHAT of a Marketing Campaign
Often, the purpose of a marketing campaign is not clear. It could simply be to increase brand awareness. In these cases, a more effective campaign should include a WHY behind…
How to Maximize Your YouTube Advertising
YouTube can be an excellent place to advertise your product or service, especially if you target your audience by life stage, interests or search terms. As long as you have…